New & Used CF MOTO Dealer in La Crosse, Wisconsin

Push the limits with a CFMOTO ATV. Each model in CFMOTO's full line of all-terrain vehicles is engineered to give you the smoothest, hardest working ride.


With CFMOTO's full line of high-performance Side by Sides, you get an adrenaline-pumping thrill ride that won't quit. These superior quality machines are equipped with our custom liquid-cooled four-stroke engines that offer unmatched power to tackle tough terrain with ease.

Side x Sides

No matter your riding style or engine preference, CFMOTO has the motorcycle you need to get where you want to go. Sports Bikes, Naked Bikes and Adventure Bikes. 



With your Rod’s Ride On CFMOTO Dealer, you have the power to conquer more. From rocky creek beds, to colossal mud pits, to wooded mountainsides, these high-performance vehicles rip through the toughest terrain with ease. Outfitted with custom-designed liquid-cooled 4-stroke engines, and an unmatched assortment of standard features, our ATVs and side X sides do more than crush trailheads. Whether you’re looking for the ultimate adrenaline rush, or a heavy-duty utility machine, you can take on anything with CFMOTO. Our customers from La Crosse, Onalaska, La Crescent, all agree this is the place to start their adventure.


Randy Williamson

5 stars

The store manager Jen runs an outstanding team of people! Their maintenance team is thorough and service department is extremely helpful. The guys in the parts department are very conscientious and friendly. Ian was a great sales associate and extremely kind and helpful. And you couldnt ask for a better guy than Joe Labansky in the finance and warranty department. I appreciate the whole experience at Rods!

Kim InWis

5 stars

"Recently purchased a UTV from Rod's. Even though it was quite busy, Rick took his time helping us, answering questions and ultimately selling us the UTV. A few years ago we purchased motorcycle from Rod's and this is the main reason we returned to purchase a UTV. Even after the purchase, Rick contacted us a few times to ensure we were happy with the purchase, had any questions or needed and assistance. Outstanding support from not only him, but the entire staff! We will most certainly return to Rod's for any future sport purchases!"

Jim Garity

5 stars

Thanks to the team at Rods!!!!!
I had an issue with my new CF Moto 950 sport. The whole team got together and figured out how to resolve the problem and did it in a few hours. Got us back on the trails for the weekend!!! If you're looking to purchase an ATV this is where you need to go!!! From the guys in service and parts to Weston our salesman and of course Jen who makes it all come together. Thank you so much!! Great people great products and over the top service 👍. Thank you


Safety is our number one priority at CFMOTO, and we want to ensure all our riders are having both an exciting and safe experience. Learn about our safety training courses, proper riding attire, and best riding practices on our Vehicle Safety page.